This is super cool! I was wondering when this would come to fruition and it has. Although it looks like it’s in the Beta stage, I have confidence that this will become standard and soon. Adobe now lets you add credentials to the digital assets that are produced, be it photography or digitally created art via Adobe Photoshop as well as I’m sure other Adobe platforms, so when someone out there uses AI generative art to create, for example, “a dragon with wings flying in a pink sky filled with palm trees”, this image that is generated through their prompt will include the content credentials for each image that was used to create the AI image, so no one will be able to say they created this image when what they really did was type a simple prompt that allowed AI to pull together images from other artists to create a new digital asset. Under this new process, more transparency will be available to our audience with regards to our creative process, although not giving away all the details – just generalizing with regards to what platforms were used, etc. Hopefully all platforms that are used to create art and that use generative AI will be following suit on this and soon!
Here is verbiage from Adobe on this topic:
Content Credentials are a new kind of tamper-evident metadata. It allows creators to add extra information about themselves and their creative process directly to their content at export or download. This information allows creators to receive more recognition for their work, connect with others online, and enhance transparency for their audience.
Content Credentials are part of a growing ecosystem of technologies available through the Content Authenticity Initiative (CAI). Adobe, along with CAI members in media, creativity, and civil society, is dedicated to restoring trust online by creating a standard way to share digital content without losing key contextual details such as who made it and when and how it was created.
Alongside the CAI, Adobe co-founded a standards development organization, the Coalition for Content Provenance and Authenticity (C2PA), to develop an open, global standard for sharing this information across platforms and websites (beyond just Adobe products). Content Credentials is an implementation of this standard.
Why use Content Credentials?
Using Content Credentials is an easy way to share content transparently. It can help build credibility and trust with viewers by sharing more information about yourself and your creative process. It can also help prevent the spread of misinformation and disinformation online.
Content Credentials allow you to attach your identity and contact information to your work, giving people more ways to find and connect with you when they encounter your content online.
Content Credentials attach additional information to content at export or download, stored in a dedicated, tamper-evident set of metadata called a Content Credential. The Content Credential accompanies its corresponding content wherever it goes, enabling individuals to enjoy content and context together.
Over time, if a piece of content undergoes different stages of editing or processing, it can also accumulate multiple Content Credentials. This creates a version history that people can explore and use to make more informed trust decisions about that content.
Content Credentials are most useful for creators when they want to attach credit and usage details to their work and provide an extra layer of transparency for their audience. Content Credentials can be used by casual and professional artists alike for purposes including, but not limited to:
Creator attribution
Creators can use Content Credentials to help ensure that they receive credit for their content as it’s published and shared and indicate how they prefer it to be used by others. Creators can also share their general editing process with their audience, transparently showing what was done to produce their content without giving away the fine details of their creative process.
Creators can use Content Credentials to share contact information like social media accounts and web3 addresses using non-Adobe accounts. Read about connecting accounts for creative attribution.
Generative AI transparency
Content Credentials indicating the use of generative AI tools will be included with all content generated with Adobe Firefly to help promote transparency around the use of generative AI. In the future, Content Credentials from other Adobe apps will also support indicating that generative AI was used in the creative process.
Photojournalism
Photographers can capture image history, editing, and attribution details to share with their audiences. Check out our case study that demonstrates the complete use of Content Credentials.